The core to Corporate Marketing is to drive Product Adoption. How do we do it? In this article we take a look on various established frameworks to present a comprehensive, holistic look at Product Adoption.
Category Archives: 2. Planning
Step 2: How to Create Intelligent Information
Information products in 7 steps
Step 2: Planning
The entire information development process must be planned in advance. Information products are created, as a rule, through workflows that are organized in a project-like manner. Because no two information products are the same, although there are standard processes for information development, the creation of information products must be planned as a project.
The project engineering process, which is itself organized as a project, is the trigger for information creation as a rule. In this case the information product development project is a subproject in a higher-level product development project. Modifications to products that have already been launched or changes to underlying conditions may also make it necessary to adapt to information products.
In every case, planning must take into account necessary resources such as funds, personnel and time as well as workflows and relevant interfaces, e.g. with suppliers.
- Product life-cycle support
- Information creation planning
- Project Management
Information from various sources, e.g., from context analysis but also from internal documents e.g., product specifications, requirements specifications, functional specifications and empirical values from previous projects, have an impact on planning. Fundamental content and design-related definitions are also fed into planning.
The planning phase results in a specific schedule and milestone plan for creating information products which also provides information about capacity, costs and interfaces.
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