Category Archives: 7. Observation of the information product

Step 7: How to Create Intelligent Information

Information products in 7 steps
Step 7: Observation of the information product


<< Step 1: Contextanalysis | Step 2: Planning | Step 3: Concept development | Step 4: Content creation
Step 5: Media production | Step 6: Information delivery


Once an information product has been published and distributed, there is a need to carry out market observations to ascertain whether all the necessary requirements for users were taken into consideration and met. The purpose of observing the information product is to obtain feedback from users regarding the information product with a view to optimizing the information product. This process phase concludes the cycle for the first process phase, the context analysis.

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