The core to Corporate Marketing is to drive Product Adoption. How do we do it? In this article we take a look on various established frameworks to present a comprehensive, holistic look at Product Adoption.
Tag Archives: management
The way people come together, communicate, and create value is changing. Thesis: In the foreseeable future, all of our interactions with strangers will be facilitated by global digital platforms. Are we losing or gaining power as individuals and as societies as everything is becoming a platform?
Big or small, organizations across all industries are undergoing transformation thanks to emerging Digital technologies across applications in Social Media, Mobile, Internet of Things, Cybersecurity, Analytics, Cloud Computing, and much more. This is the essence of Digital Transformation. Let’s examine the 4 growth levers in more detail.