Corporate Language or Brand Language is currently a hot topic in many communication departments or in marketing. But what is it and what can companies learn from technical documentation when developing and implementing a corporate language?
Anikar Haseloff is founder and managing director of H&H CommunicationLab GmbH in Ulm. Since 2006, language concepts for companies have been developed there (Corporate Language/Brand Language) and communication for companies has been translated into modern and understandable language. He is specialist for brand language and comprehensibility in customer communication. In addition he advises and trains high-level personnel and coworkers in enterprises from all industries. In addition, with H&H CommunicationLab he is the developer and distributor of the TextLab software, with which companies can develop, control and measure their own brand language.