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Not Just for Laughs: Putting Animated GIFs to Work for Technical Communication

If the official documentation is an intimidating (dare I say boring) wall of text, they are likely to dismiss it and look elsewhere. While videos have become a bigger piece of the content pie for many technical communication teams, the added complexity of audio production and streaming video hosting can be a limiting factor in their use.

One lightweight option worth adding to your multimedia toolbox is a technology that dates back to the dawn of the Digital Age – the animated GIF.

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