The core to Corporate Marketing is to drive Product Adoption. How do we do it? In this article we take a look on various established frameworks to present a comprehensive, holistic look at Product Adoption.
If you had a better understanding of each individual reader of your content, could you create better User Assistance? Could you personalize it for each user? Let´s take a closer look on these questions…
Interview with Thomas Walker
Today we talked with Thomas Walker, a young Technical Content Developer at K15t in Stuttgart. We liked to know what makes him love his job..
In our series, people from different age and professional groups introduce us to their IT jobs. Beginners, students, and people with quite long working experience share their motivation and recommendations, confirming prejudices or invalidating them.
The way people come together, communicate, and create value is changing. Thesis: In the foreseeable future, all of our interactions with strangers will be facilitated by global digital platforms. Are we losing or gaining power as individuals and as societies as everything is becoming a platform?
Big or small, organizations across all industries are undergoing transformation thanks to emerging Digital technologies across applications in Social Media, Mobile, Internet of Things, Cybersecurity, Analytics, Cloud Computing, and much more. This is the essence of Digital Transformation. Let’s examine the 4 growth levers in more detail.
The things we were doing in past years (and continue to do!) were quite an evolution for the classic world of technical communication – adding more and more embedded information into the product, tightly involving user feedback to enhance UA, producing videos that users appreciate to consume information quickly. A few suggestions to think about…
So how can the world address the demand for language services with the limited supply of providers and the inadequacy of machine translation for use in cases with high standards for accuracy and fluency? CSA Research finds the answer in a new form of translation, one it terms “augmented translation.”