To use features, you have to find them. But how do users think and search? How can you design (new) features so that he finds them? With contrast for example! Why and how this works, you can read here.
Professor and Eunice C. Williamson Endowed Chair of Technical Communication at Louisiana Tech University
Kirk St.Amant is a Professor and Eunice C. Williamson Endowed Chair in Technical Communication and Research Faculty Member with the Center for Biomedical Engineering and Rehabilitation Science (CBERS) at Louisiana Tech University.He also serves as the Director of Tech’s Usability Studies Research Center and its Health and Medical Communication Research Center.Additionally, Kirk is an Adjunct Professor of International Health and Medical Communication with the University of Limerick in Ireland, a Guest Professor of Usability Studies with Southeast University in China, and a Research Fellow and Adjunct Professor of User Experience Design with the University of Strasbourg in France.He researches how cognition affects usability and design with a focus on international health and medical contexts and international online education.