Corporate Language or Brand Language is currently a hot topic in many communication departments or in marketing. But what is it and what can companies learn from technical documentation when developing and implementing a corporate language?
Technical communication (TC) as a professional opportunity is not a new notion in the IT field. Technical writers have been part of the hardware and software development process for decades. Today, we take a closer look at Bulgaria. How did the community start there, and what has been achieved so far by its members?
No matter what form of event you decide upon – if you prepare well, you will benefit more from it. Preparation does not end with registration and booking your trip. There is a lot more that you can do in the days before, during and after participation to get more out of your events.
Here are some tips and advices you can download as a PDF file.
The best technological realizations are those that stem from a real need and tap into the mood of the consumer and not the opposite. Our focus should not be on the technology itself but on human needs and aspirations. When the digital and the real are combined, credibility is earned and loyalty is returned.