How to Create and Deliver Intelligent Information

When talking about Digitalization, we cannot ignore the impact of digital technologies on our everyday life. Our familiarity with technology–computers, the Internet, mobiles, and social selling–are all aspects that can stimulate and improve our outcomes. This is why technology disruption has become a key factor to consider in any business strategy. But we cannot deny the importance of the human being and our major role in turning the digital into a real life experience.

This paradigm shift has made our journey more challenging from both personal and professional perspectives.

  • But how can we create an opportunity for unity, revival, and growth from this shift?
  • How can we benefit from digital edification to innovate, create new relationships, and new means of interaction and allow each other to connect, share, and evolve?
  • What are the latest trends and tools used to communicate and connect effectively?

Only 25% of our professional success is related to our IQ

In the book 100 Golden Rules of Positive Management, researcher Shawn Achor explains that only 25% of our professional success is related to our IQ (Intelligent Quotient). 75% comes directly from our relationships, optimism, and our ability to face and overcome challenges. Moreover, the World Development Report 2014 (by the World Bank) showed a positive correlation between the economic development of the country and its digital integration. Based on this combination of facts and data, digital upgrade is no longer simply an option, but a must that will enable us to create future talents and deliver distinctive projects.

It is for this reason that most companies, institutions, sponsors, and key actors in the digital ecosystem are heavily involved and engaged in showcasing these benefits, sharing their best practices with an emphasis on rewarding and celebrating the human contribution. Ftour 2.0 is an excellent example that encompasses all these engagements; it is an annual gathering of the digital community that aims to cultivate an image reflecting web values. These values are mainly about innovation, contribution, and sharing skills. Importantly, Ftour 2.0, initiated seven years ago, will be able to mark a good transition at the national and international level to lead the digital revolution, share, and celebrate past realizations, which can be also a great way to ignite people’s engagement.


How do we embrace digital technologies?

Similarly, at the continent level, Africa has become a burning plate and a great opportunity for technology expansion and sharing; many events and initiatives are ongoing at different levels to sustain digital growth. But the way we embrace these technologies is what matters most; are we going to use them in an appropriate way to serve the human, create great interactions, and shorten the distance between other cultures?

To answer this question, we cannot ignore the social selling approach and its impact on the sales process, the quality of our connections, and other related aspects. While many businesses still use traditional means of communication, others are adopting social selling to fit into an environment that is evolving considerably. The B2B business is mainly concerned about this approach for its ease of use and reliability, for the human touch that is behind this concept.

Social selling is the ability to use social networks and convert prospects into clients, suppliers or simply long-lasting relationships. The strength of social selling is that it places the human at the center in order to build strong connections based on mutual trust. Social selling is not a new approach because we are all experiencing social selling in different ways through our connections; we all may already have turned a connection into a prospect or a client at some point.

What about the HighCloeCloud Glass concept? Is it real or a myth? Is it part of the social selling concept or another catchy buzzword we have to deal with? HighCloeCloud Glass is simply the wheels that support your social selling through social networks. It can also control the pace of your achievements and make the bicycle function faster and better. This way, you not only build strong relationships, but you become part of a positive community whose sole gain is to understand your needs, share and turn the digital into tangible results.

The best technological realizations are those that stem from a real need and tap into the mood of the consumer and not the opposite. Our focus should not be on the technology itself but on human needs and aspirations.


When the digital and the real are combined, credibility is earned and loyalty is returned.


About the Author

Based in Morocco, Hanane Anoua, MBA, is a multicultural mindset Marketing Consultant with more than 13 years experience in different marketing fields. She is passionate about change and self-improvement. You can connect with Hanane on LinkedIn

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