How to Create and Deliver Intelligent Information

If you had a better understanding of each individual reader of your content, could you create better User Assistance? Could you personalize it for each user? If you knew their level of intelligence, or their attitude toward risk, could you optimize the information so they would be more likely to complete tasks successfully?

Research by quantitative social scientist David Stillwell has shown that computers can now predict our personalities and intelligence based on our Facebook activity. (1) In a report on the study, Stillwell stated:

“Researchers have found that, based on enough Facebook Likes, computers can judge your personality traits better than your friends, family and even your partner. Using a new algorithm, researchers have calculated the average number of Likes artificial intelligence (AI) needs to draw personality inferences about you as accurately as your partner or parents.”

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