The core to Corporate Marketing is to drive Product Adoption. How do we do it? In this article we take a look on various established frameworks to present a comprehensive, holistic look at Product Adoption.
Peter van Bart
We can say that Information 4.0 or smart content is the new era of information. But what does it mean in practice? Why make use of it? What is its value? These questions will be answered in our practice example.
If you had a better understanding of each individual reader of your content, could you create better User Assistance? Could you personalize it for each user? Let´s take a closer look on these questions…
Not long ago, all technical documents were designed in black and white. Color printing was simply too expensive. Until today, color has been seen more as an image issue than a truly necessary tool. However, colors are important in pointing out differences and supporting the identification of components…
This Video-Blog (vlog) is the first in a series of vlogs on the topic Multimedia Production in User Assistance. At SAP, UA teams are producing more and more multimedia content and with this vlog serie we want to share our experience and and provide some recommendations.
Big or small, organizations across all industries are undergoing transformation thanks to emerging Digital technologies across applications in Social Media, Mobile, Internet of Things, Cybersecurity, Analytics, Cloud Computing, and much more. This is the essence of Digital Transformation. Let’s examine the 4 growth levers in more detail.